The Dale Jr. Foundation announced this week that ULTA Beauty will be the presenting sponsor for Dale Earnhardt Jr.’s biggest annual fundraiser, Driven To Give.  The event, which is exclusive to team sponsors and industry partners, will be on Oct. 21 at The Fillmore Charlotte.

ULTA Beauty is a chain of beauty retail stores that provides one-stop shopping for prestige, mass and salon products and services.  It has 696 stores across 46 states and offers more than 20,000 beauty products in the categories of cosmetics, fragrance, haircare, skincare, bath and body, and salon styling tools.

For the fourth year, Driven To Give will cap a year-long fundraising initiative for TDJF, which is dedicated to giving underprivileged individuals, with a focus on youth, the resources to achieve extraordinary goals.  TDJF currently has two ongoing raffles for fans – Win Dale Jr.’s Ride and Weekend With The 88s.  The Weekend With The 88s raffle is a joint effort with Carolina Panthers tight end Greg Olsen to benefit Levine Children’s Hospital in Charlotte, N.C., this raffle will give one fan and a guest the experience of a lifetime – an ultimate sports weekend package.  The Win Dale Jr.’s Ride raffle will give one lucky winner the keys to Earnhardt Jr.’s 2014 Corvette Stingray Coupe 3LT. Both raffles end Sept. 30.

Driven To Give will feature both silent and live auctions as well as raffle prizes.  This will mark the first year in which ULTA Beauty is the title sponsor of the event.